Negative Review & Root-Cause Audit

Paste an Amazon ASIN or product URL to get an executive audit of why customers are returning it — and how to fix it.

What you get

A 0–100 risk score

Weighted by how recent and how upvoted each complaint is, not just its count.

Root causes, not a sentiment blob

Complaints grouped into categories — sizing, durability, defects — each with a real customer quote.

A downloadable PDF

Export the full report as a one-page executive summary once it's generated.

Frequently asked questions

Is the audit actually free?

Yes. Paste any ASIN or Amazon product URL, create a free account (no card required), and you'll get a full root-cause report added straight to your dashboard.

What does the audit look at?

It reads the product's 1-to-3★ reviews, groups the recurring complaints into root causes (sizing, durability, defects, missing parts), and gives each category a real customer quote plus a risk score for the ASIN.

Can I audit a competitor's ASIN?

Yes — the tool reads the public review page, so it works on any Amazon listing, not just your own.

What's the difference between this and tracking a catalog?

This free tool runs a single point-in-time audit. Tracking adds daily re-checks, email alerts when an ASIN's risk changes, and a dashboard across your whole catalog.

Want this running on autopilot?

Track a catalog of ASINs with daily re-checks and email alerts when a listing's risk score changes.

See how tracking works